AI+ Marketers Workbook
Practice companion to AI+ Marketers
Practice companion to T2-21.
You read the book. This is where you do the work.
You read AI+ Marketers, agreed with all of it, and then kept working the old way because brand voice, factual accuracy, and advertising compliance make experimenting on real campaigns feel risky. This workbook closes that gap. Five weeks of exercises on your own work — a PRISM prompt library, a brand-voice guide, campaign and content assets, a performance-reporting process, and a Marketing AI Safety habit — plus calibration drills that train you to catch a fabricated statistic or an off-brand draft before it publishes. Built by an AI engineering firm for marketers who own the brand's voice — and want AI to amplify it without diluting it.
- A PRISM prompt library for marketing and AI-assisted research you can trust
- A brand-voice guide so AI drafts sound like the brand at its best
- Campaign, content, and social assets reviewed for brand fit and compliance
- The Marketing AI Safety Protocol as a pre-use reflex — brand data, claims, IP, exposure
- Four calibration drills that train you to catch a fabricated statistic or off-brand draft before it publishes
A marketer who has read (or is reading) AI+ Marketers (T2-21) and wants to convert that understanding into working habits on their own live work — real briefs, real campaigns, real content, real performance data. Marketing generalists, brand and campaign managers, and specialists across the marketing function.
Also for:CPD cohorts working through the parent book together; marketing team leads running a programme; content, social, and copy specialists wanting structured practice.
- Apply the PRISM Prompting Framework to core marketing tasks and run AI-assisted market research, verifying every statistic and claim before use
- Produce content strategy and brand-voice assets with AI and evaluate each through the TRUST Framework
- Plan campaigns and social content with AI on real briefs, and choose the on-brand, compliant concept over the off-brand one
- Analyse and report marketing performance with AI on real data, supplying the numbers yourself
- Apply the Marketing AI Safety Protocol as a pre-use check on real work — brand data, customer data, advertising compliance, IP, and competitive exposure — and catch a Protocol breach before it publishes
- Week 1
- Prompting and Market Research
- Week 2
- Content Strategy and Creation
- Week 3
- Campaign Planning and Social Media
- Week 4
- Analytics and Performance
- Week 5
- Safety, Brand Risk — The Marketing AI Safety Protocol
- Back matter
- Skill Summary · Recommended Next Reads · Glossary · Tool Reference
Built by an AI engineering firm for marketers who own the brand's voice — and want AI to amplify it without diluting it.