Straits Institute for Applied AI
Catalogue/Tier 2 · Job Roles/Sales & Commercial
AI+ Sales Professionals cover
T2-83 · Tier 2 · Job Roles

AI+ Sales Professionals

Win More Deals with AI in Your Corner

More time selling. Less time on prep, admin, and content.

Research eats your pre-call hours, proposals take days when deals move fast, and the AI emails in your outbox sound like nobody wrote them. The credibility cost is real: buyers know a template. This book gives sales professionals the Sales Prompt Toolkit (30 prompts from prospecting through pipeline), a verification habit that keeps you credible with buyers, and a 30-day adoption plan. Built by an AI engineering firm for sales professionals who know buyers can tell a conversation from a template.

Tier
Tier 2 · Job Roles
Category
Sales & Commercial
Format
Guide
Updated
Q2 2026
Inside
  • 30 ready-made, market-tested prompts: prospect research, meeting preparation, proposal drafts, follow-up communications, objection responses, pipeline narratives
  • The Sales Prompt Toolkit — structured templates across the full sales cycle from prospecting through handover
  • A meeting preparation workflow that turns evening research into 30-minute sharp briefings
  • A proposal personalisation discipline that scales without sounding robotic to the buyer
  • A 30-day plan for account executives, sales reps, BDRs, solution consultants, and field sales professionals
Who this is for

Any professional whose primary role involves selling products or services — identifying prospects, building relationships, presenting solutions, handling objections, closing deals, and managing a pipeline. This includes: account executives, sales representatives, sales consultants, business development representatives (where selling is the primary activity), solution consultants, territory managers, and field sales professionals. They work across the full sales cycle — research, outreach, qualification, discovery, presentation, proposal, negotiation, close, and handover. Typically 1–15 years in sales. Their daily work involves a recurring cycle of finding prospects, understanding their needs, positioning a solution, and winning the deal — regardless of industry, deal size, or B2B/B2C orientation. They may sell SaaS, professional services, industrial equipment, financial products, property, media, or any other product or service where a human sales professional is involved in the buying process.

Also for:Customer success managers who cross-sell or upsell; founders and business owners who sell directly; consultants who must win engagements; career changers entering sales who want to start with AI-augmented practices; pre-sales engineers and solution architects who support the sales process.

You’ll be able to
  • Identify where AI adds the most value across the sales cycle — prospecting, qualifying, presenting, proposing, closing, and pipeline management — and distinguish tasks AI handles well from those requiring human judgement
  • Apply structured prompting techniques (PRISM) to core sales tasks: researching prospects, preparing for meetings, drafting proposals, writing follow-up communications, and summarising pipeline data
  • Evaluate AI-generated sales content (emails, proposals, research summaries, forecasts) for accuracy, relevance, and professional credibility using the TRUST framework with sales-specific criteria
  • Apply the AI Safety Checklist to protect customer data, pricing information, competitive intelligence, and commercially sensitive deal information before using AI in any sales process
  • Design a personal AI adoption plan and demonstrate measurable improvement in at least three routine sales tasks within 30 days
What’s inside
Diagnostic
How AI-Ready Is Your Sales Game?
Chapter 1
AI in Sales Right Now
Chapter 2
What AI Can (and Cannot) Do in Sales
Chapter 3
How to Prompt AI for Sales
Chapter 4
AI for Prospecting and Lead Research
Chapter 5
AI for Sales Conversations and Discovery
Chapter 6
AI for Proposals, Pricing and Deal Documentation
Chapter 7
AI for Pipeline Management and Forecasting
Chapter 8
AI Safety, Customer Trust and Ethics in Sales
Chapter 9
Your 30-Day Sales AI Starter Plan
Back matter
Skill Summary · Recommended Next Reads · Glossary · Tool Reference

Built by an AI engineering firm — for sales professionals who know the relationship is the work, and want to spend more time in it.

Appears in 2 bundles
Reads well with

Often packaged with this title.

How this was made

Every AI+ title is written by AI engineers who build production AI systems, then verified by practising professionals in the field it serves. Titles are reviewed quarterly and updated whenever the technology or regulation shifts. Localised editions are reviewed by in-region experts before release.

Our editorial approach →