The AI+ Library — byStraits Institute for Applied AI
AI+Libraryby Straits Institute for Applied AI
Catalogue/Tier 2 · Job Roles/Sales & Commercial
AI+ Sales Professionals cover
T2-83 · Tier 2 · Job Roles

AI+ Sales Professionals

Win More Deals with AI in Your Corner

More time selling. Less time on prep, admin, and content.

Research eats your pre-call hours, proposals take days when deals move fast, and the AI emails in your outbox sound like nobody wrote them. The credibility cost is real: buyers know a template. This book gives sales professionals the Sales Prompt Toolkit (28 prompts from prospecting through pipeline), a verification habit that keeps you credible with buyers, and a 30-day adoption plan. Built by an AI engineering firm for sales professionals who know buyers can tell a conversation from a template.

Tier
Tier 2 · Job Roles
Category
Sales & Commercial
Format
Guide
Updated
Q2 2026
Inside
  • 28 ready-made, market-tested prompts: prospect research, meeting preparation, proposal drafts, follow-up communications, objection responses, pipeline narratives
  • The Sales Prompt Toolkit — structured templates across the full sales cycle from prospecting through handover
  • A meeting preparation workflow that turns evening research into 30-minute sharp briefings
  • A proposal personalisation discipline that scales without sounding robotic to the buyer
  • A 30-day plan for account executives, sales reps, BDRs, solution consultants, and field sales professionals
Who this is for

Any professional whose primary role involves selling products or services — identifying prospects, building relationships, presenting solutions, handling objections, closing deals, and managing a pipeline. This includes: account executives, sales representatives, sales consultants, business development representatives (where selling is the primary activity), solution consultants, territory managers, and field sales professionals. They work across the full sales cycle — research, outreach, qualification, discovery, presentation, proposal, negotiation, close, and handover. Typically 1–15 years in sales. Their daily work involves a recurring cycle of finding prospects, understanding their needs, positioning a solution, and winning the deal — regardless of industry, deal size, or B2B/B2C orientation. They may sell SaaS, professional services, industrial equipment, financial products, property, media, or any other product or service where a human sales professional is involved in the buying process.

Also for:Customer success managers who cross-sell or upsell; founders and business owners who sell directly; consultants who must win engagements; career changers entering sales who want to start with AI-augmented practices; pre-sales engineers and solution architects who support the sales process.

You’ll be able to
  • Identify where AI adds the most value across the sales cycle — prospecting, qualifying, presenting, proposing, closing, and pipeline management — and distinguish tasks AI handles well from those requiring human judgement
  • Apply structured prompting techniques (PRISM) to core sales tasks: researching prospects, preparing for meetings, drafting proposals, writing follow-up communications, and summarising pipeline data
  • Evaluate AI-generated sales content (emails, proposals, research summaries, forecasts) for accuracy, relevance, and professional credibility using the TRUST framework with sales-specific criteria
  • Apply the AI Safety Checklist to protect customer data, pricing information, competitive intelligence, and commercially sensitive deal information before using AI in any sales process
  • Design a personal AI adoption plan and demonstrate measurable improvement in at least three routine sales tasks within 30 days
What’s inside
Diagnostic
How AI-Ready Is Your Sales Game?
Chapter 1
AI in Sales Right Now
Chapter 2
What AI Can (and Cannot) Do in Sales
Chapter 3
How to Prompt AI for Sales
Chapter 4
AI for Prospecting and Lead Research
Chapter 5
AI for Sales Conversations and Discovery
Chapter 6
AI for Proposals, Pricing and Deal Documentation
Chapter 7
AI for Pipeline Management and Forecasting
Chapter 8
AI Safety, Customer Trust and Ethics in Sales
Chapter 9
Your 30-Day Sales AI Starter Plan
Back matter
Skill Summary · Recommended Next Reads · Glossary · Tool Reference

Built by an AI engineering firm — for sales professionals who know the relationship is the work, and want to spend more time in it.

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How this was made

AI+ Sales Professionals is written by AI engineers who build production AI systems, then verified by practising Sales & Commercial professionals. It is reviewed every six months and updated whenever the technology or regulation shifts.

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