Straits Institute for Applied AI
Catalogue/Tier 3 · Job Skills/Sales & Commercial
AI+ for Business Development cover
T3-44 · Tier 3 · Job Skills

AI+ for Business Development

Open Doors and Build Pipelines with AI

Pipeline that matches the effort. Opportunities that earn the time.

Your pipeline is never as full as it should be — and you suspect you're spending too much time on the wrong opportunities. AI+ for Business Development gives you a systematic approach: the OPEN Framework for qualifying opportunities before committing to them, a research workflow that builds genuine prospect intelligence in under 30 minutes, 35 copy-ready prompt templates across the full BD cycle, and a 90-Day BD AI Starter Plan. Written for BD professionals who know relationships are irreplaceable — and want AI to handle everything around them.

Tier
Tier 3 · Job Skills
Category
Sales & Commercial
Format
Guide
Updated
Q2 2026
Inside
  • 35 ready-made, market-tested prompts: market mapping, prospect intelligence, opportunity qualification, multi-touch outreach sequences, proposals, partnership development
  • The OPEN Framework — Opportunity fit, Prospect intelligence, Engagement pathway, Next action — qualification before commitment
  • A prospect research workflow that builds genuine intelligence in 30 minutes — not surface-level LinkedIn scraping
  • A proposal framework that opens with the prospect's situation, not your capability
  • A 90-day BD AI Starter Plan for BD professionals, account executives, consultants, and founders building first commercial pipelines
Who this is for

BD professionals, business development managers, and anyone whose job is to create new commercial opportunities — not manage existing ones. Typically 2–10 years of experience in BD, sales, or consulting. Works independently or in a small team. Spends significant time on research, prospecting, and first meetings.

Also for:Account managers moving into BD roles; founders and owner-operators building their first commercial pipeline; sales professionals who want to move upstream from execution to opportunity creation.

You’ll be able to
  • Use AI to map target markets, define Ideal Customer Profiles, and identify high-potential opportunity segments
  • Build comprehensive prospect intelligence dossiers using AI-assisted research, verified against the TRUST Framework
  • Apply the OPEN Framework to evaluate, qualify, and prioritise business development opportunities before committing resources
  • Design AI-assisted outreach strategies and multi-touch engagement sequences tailored to specific prospect contexts
  • Construct AI-assisted proposals, business cases, and partnership frameworks across the full BD cycle
  • Build a sustainable AI-powered BD workflow integrating market scanning, pipeline management, and iterative learning
What’s inside
Diagnostic
How AI-ready is your business development?
Chapter 1
AI in Business Development Right Now
Chapter 2
Mapping Your Market and Defining Your Ideal Customer
Chapter 3
Prospect Intelligence at Scale
Chapter 4
The OPEN Framework
Chapter 5
Your Outreach Strategy
Chapter 6
First Meetings, Discovery and Follow-Through
Chapter 7
Proposals, Pitches and Business Cases
Chapter 8
Strategic Partnerships and Alliance Development
Chapter 9
BD Planning, Forecasting and Tracking
Chapter 10
Building Your AI-Powered BD System
Back matter
Skill Summary · Recommended Next Reads · Glossary · Tool Reference

Built by an AI engineering firm — for BD professionals who know relationships are irreplaceable, and want AI to handle everything around them.

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How this was made

Every AI+ title is written by AI engineers who build production AI systems, then verified by practising professionals in the field it serves. Titles are reviewed quarterly and updated whenever the technology or regulation shifts. Localised editions are reviewed by in-region experts before release.

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