Catalogue/Tier 3 · Job Skills/Research & Media

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T3-02 · Tier 3 · Job Skills

AI+ for Market Research

Uncover Insights Your Competitors Miss

Insight in days. Without the fabrication.

Your research timelines are shrinking while competitors get faster. The real cost isn't pace — it's compressing analysis time to hit deadlines, and insight quality is the first casualty. This book gives market researchers the 30-prompt Market Research Prompt Toolkit, a practical competitive intelligence framework, and clear guidance on where AI can be trusted and where it can't. Built by an AI engineering firm for researchers who know the client pays for the insight, not the data.

Tier

Tier 3 · Job Skills

Category

Research & Media

Format

Guide

Updated

Q2 2026

Read full bookSee in 1 bundle

Inside

30 ready-made, market-tested prompts: research briefs, secondary research, competitor intelligence, survey and interview guides, qualitative analysis, recommendation framing
A research synthesis workflow that compresses weeks of analysis into days — without surrendering insight to bland summary
A secondary research and CI discipline that stays on the right side of ethics and professional standards
A "so what?" framework that translates findings into recommendations decision-makers act on
A 30-day plan for market researchers, brand managers, strategy consultants, CI professionals, and insight managers

Who this is for

Market researchers and research analysts; brand managers and product managers commissioning research; strategy consultants and business analysts conducting market assessments; competitive intelligence professionals; insight managers in agencies and client-side teams. Cross-industry: FMCG, technology, pharmaceuticals, financial services, government and public sector, media and entertainment. Anyone whose work involves understanding markets, customers, competitors, and trends.

Also for:Marketing professionals who need research skills to complement campaign strategy; MBA students and business students conducting market analysis; start-up founders doing customer discovery; consultants who need to scope and conduct research as part of project delivery.

You’ll be able to

Define a research brief and sharpen research questions using AI as a thought partner
Conduct secondary research and competitive intelligence gathering with AI tools, evaluating source reliability using the TRUST framework
Design primary research instruments — surveys, interview guides, and discussion guides — with AI assistance
Collect and manage research data efficiently using AI-assisted transcription, note-taking, and quality-checking
Analyse qualitative and quantitative research data with AI, distinguishing genuine insight from AI-generated summary
Synthesise findings into clear, compelling recommendations and present them to stakeholders

What’s inside

Chapter 1: AI in Market Research Right Now
Chapter 2: The Market Researcher's AI Toolkit
Chapter 3: Briefing and Scoping
Chapter 4: Secondary Research and Competitive Intelligence
Chapter 5: Designing Primary Research
Chapter 6: Fieldwork and Data Collection
Chapter 7: Analysis and Synthesis
Chapter 8: From Insights to Recommendations
Chapter 9: Ethics, Privacy and Research Integrity
Chapter 10: Your 30-Day Plan
Back matter: Skill Summary · Recommended Next Reads · Glossary · Tool Reference

Built by an AI engineering firm — for researchers whose insight is the product, and whose statistics have to hold up under scrutiny.

Appears in 1 bundle

SKL-02The AI Research Pack

Reads well with

Often packaged with this title.