Catalogue/Tier 3 · Job Skills/Research & Media

AI+ for Competitor Analysis cover

T3-81 · Tier 3 · Job Skills

AI+ for Competitor Analysis

Map, Monitor and Outmanoeuvre the Competition

Your competitors are building an intelligence edge. This book shows you how to build one first.

Your competitors are moving. You're hearing about it after the fact — a lost deal, a client mention, a colleague's surprise. The intelligence exists: in their job postings, their review platforms, their pricing pages, their announcements. This book gives you the INTEL Protocol — a five-stage system for building a CI operation that produces current competitor profiles, timely monitoring, and decision-driving briefings from twenty-five structured prompt templates. Built by an AI engineering firm for practitioners who know competitive advantage isn't about luck — it's about seeing what's coming before everyone else.

Tier

Tier 3 · Job Skills

Category

Research & Media

Format

Guide

Updated

Q2 2026

Read full bookSee in 4 bundles

Inside

25 structured prompt templates for gathering, profiling, monitoring, and briefing across the full CI workflow
The INTEL Protocol — a five-stage competitive intelligence framework from scope to strategic activation
Eight public signal categories covering every intelligence source a competitor leaves visible online
A six-question win/loss framework that surfaces what competitors say about you in the room
A 90-day plan for solo practitioners, small teams, and anyone building a CI operation from scratch

Who this is for

Strategy analysts, competitive intelligence professionals, product managers, marketing strategists, and business development leads across commercial sectors who are responsible for understanding and tracking the competitive landscape. Also: founders and consultants who produce competitive positioning as a regular deliverable, and solo practitioners who need a system that doesn't require a team.

Also for:Sales professionals who need competitive enablement (objection handling, battle cards, win/loss patterns); marketing managers building differentiated positioning and messaging; research consultants conducting competitive landscape assessments for clients.

You’ll be able to

Define a competitive universe — tiering direct, adjacent, and emerging competitors and setting intelligence priorities for each tier
Gather competitor intelligence from public digital signals using AI, applying the TRUST Framework to evaluate source reliability and legal/ethical standards
Build and maintain structured competitor profiles covering product, pricing, positioning, and organisational signals
Set up AI-assisted monitoring systems that surface material competitor moves before they affect the business
Translate competitive intelligence into decision-ready briefings for product, sales, marketing, and leadership audiences
Apply win/loss analysis patterns to identify competitive strengths and vulnerabilities

What’s inside

Diagnostic: How competitive is your intelligence?
Chapter 1: AI in Competitive Analysis Right Now
Chapter 2: Your Competitive Universe
Chapter 3: AI-Native Intelligence Gathering
Chapter 4: Building Competitor Profiles
Chapter 5: Pricing and Positioning Intelligence
Chapter 6: Signal Monitoring and Early Warning
Chapter 7: Win/Loss Analysis
Chapter 8: Competitive Briefings That Drive Decisions
Chapter 9: Building a Sustainable CI Operation
Chapter 10: Your 90-Day Competitor Analysis Plan
Back matter: Skill Summary · Recommended Next Reads · Glossary · Tool Reference

Built by an AI engineering firm for practitioners who know competitive advantage isn't about luck — it's about seeing what's coming before everyone else.

Appears in 4 bundles

IND-05The Marketing AI Pack ROL-04The Sales Professional's AI Pack SKL-02The AI Research Pack SKL-05The AI Strategy & Problem Solving Pack

Reads well with

Often packaged with this title.