Catalogue/Tier 3 · Job Skills/Research & Media

AI+ for Customer Research & Insight cover

T3-72 · Tier 3 · Job Skills

AI+ for Customer Research & Insight

Surface What Customers Really Think — and Act on It

Transcripts don't move people. Insights do.

You've done the interviews. You have pages of notes and hours of transcripts — and you're not sure what they mean. You can feel there's something important in the data, but every time you try to write it up, it comes out as a list of what people said rather than what it means. This book gives you the LEARN Framework, the Insight Statement Formula, and 28 ready-to-use prompts to take you from raw customer data to insights that actually change decisions. Built by an AI engineering firm for researchers and strategists who know their customers have the answers — and need a faster, cleaner path to finding them.

Tier

Tier 3 · Job Skills

Category

Research & Media

Format

Guide

Updated

Q2 2026

Read full bookSee in 2 bundles

Inside

26 ready-made, market-tested prompts: coding, clustering, insight drafting, stakeholder reports
The LEARN Framework — a 5-stage pipeline from research question to stakeholder decision
The Insight Statement Formula — the structure that turns a finding into an action
A research repository system for turning individual studies into cumulative organisational insight
A 30-day launch plan to go from first interview to a working research practice

Who this is for

Cross-functional professionals who need to generate and use customer insight — product managers, UX researchers, brand managers, marketing strategists, and dedicated consumer insight analysts. Typically 3–15 years' experience. Has probably conducted a few interviews or run a survey, but lacks a systematic method for going from raw qualitative data to clear, actionable insight.

Also for:Founders and SME owners who do their own customer research; L&D managers building research capability in their teams; consultants who run customer discovery as part of their practice.

You’ll be able to

Apply the LEARN Framework to plan and execute a customer research study from question to action
Design and conduct customer interviews that surface authentic motivations, not surface opinions
Analyse qualitative data using AI-assisted coding and clustering to identify patterns and tensions
Write precise insight statements that move stakeholders from data to decision
Communicate customer insights through reports, presentations, and personas that drive specific organisational actions

What’s inside

Diagnostic: How AI-ready are you in customer research?
Chapter 1: AI in Customer Research Right Now
Chapter 2: The LEARN Framework
Chapter 3: Designing Research That Answers Real Questions
Chapter 4: The Customer Interview
Chapter 5: Observation and Contextual Research
Chapter 6: Analysing Qualitative Data
Chapter 7: From Pattern to Insight
Chapter 8: Communicating Insights That Move People
Chapter 9: Research Ethics, Safety and Integrity
Chapter 10: Building Your Customer Research Practice
Back matter: Skill Summary · Recommended Next Reads · Glossary · Tool Reference

Built by an AI engineering firm for researchers and strategists who know their customers have the answers — and need a faster, cleaner path to finding them.

Appears in 2 bundles

IND-05The Marketing AI Pack SKL-02The AI Research Pack

Reads well with

Often packaged with this title.