AI+ Designers

A visual design professional with 2–10 years of experience whose primary work is creating designed artefacts — brand identities, graphic assets, digital interfaces, print materials, packaging, illustrations, or environmental design. This includes: graphic designers, brand designers, visual designers, UI designers, UX/product designers, art directors, motion designers, and freelance designers working across multiple disciplines. They may work at a design agency producing brand identity and campaigns for clients, in-house at a company designing for one brand across channels, at a tech company designing digital products, or independently as a freelance designer. Their daily work spans the full design cycle: decoding client briefs, gathering references and inspiration, developing concepts, designing and producing assets, iterating based on feedback, and delivering final files. They are acutely aware that AI can generate images — and deeply uncertain about what that means for their professional value, their tools, and the ownership of what they create.

Also for:Art directors who lead design teams but still produce work themselves; product managers who work closely with design and want to understand AI's design implications; marketing managers responsible for visual output; creative directors who want to understand designer-level AI adoption before their T2-85 read; illustrators and motion designers extending into broader design contexts.