AI+ Creatives

Any professional whose identity and livelihood are rooted in creative practice — making things that did not exist before: images, sounds, words, films, designs, experiences. This includes graphic designers, illustrators, UX/UI designers, photographers, filmmakers and video producers, musicians and audio professionals, copywriters and content writers, animators, game designers, architects and spatial designers, creative technologists, and multidisciplinary creative freelancers. They work across employed, agency, and freelance settings. They may work for clients (commercial creative work), for audiences (independent creative practice), or both. What unites them is that their professional value comes from their ability to make creative judgements, develop original ideas, and produce work that resonates — not from following a process that any trained person can replicate. They may be 2–20 years into their career. This is the broad creative generalist audience; sub-discipline specialists will also find this book valuable as a foundation and cross-disciplinary orientation.

Also for:Creative studio owners and sole traders who handle both creative and administrative dimensions of their business; marketing professionals who produce creative content and identify primarily as creative rather than marketing practitioners; creative educators and lecturers building AI literacy into creative curricula; students in creative degree programmes preparing for professional practice.