Catalogue/Tier 3 · Job Skills/Communication

AI+ for Crisis Communication cover

T3-78 · Tier 3 · Job Skills

AI+ for Crisis Communication

Prepare, Respond and Recover When the Stakes Are Highest

Prepared beats brilliant. Every time.

You know the next crisis is coming. The question is whether you have a plan or you improvise again. AI+ for Crisis Communication gives you the ANCHOR Protocol — a six-phase framework (Assess, Notify, Contain, Hold, Own, Review) — plus the tools to build your crisis preparedness library before anything goes wrong: scenario plans, holding statement templates, Q&A banks, and a 30-day plan that ends with a tested, distributed crisis comms system. Built by an AI engineering firm for professionals who know the next crisis is coming — and want to be the person in the room who has a plan.

Tier

Tier 3 · Job Skills

Category

Communication

Format

Guide

Updated

Q2 2026

Read full bookSee in 4 bundles

Inside

The ANCHOR Protocol: a 6-phase framework — Assess, Notify, Contain, Hold, Own, Review — that tells you exactly where you are and what AI can appropriately help with at each phase
Your crisis preparedness library: step-by-step system for building scenario plans, holding statement templates, Q&A banks, and stakeholder sequences before anything goes wrong
The first-hour playbook: 5 rules for holding statements that buy time without creating new vulnerabilities, plus the 60-minute window that defines the narrative trajectory
The adversarial journalist simulation: AI plays the hostile press — generates the questions your spokesperson hasn't prepared for, before they're asked live
30-day readiness plan: from nothing to a tested, distributed crisis communications system with a tabletop simulation on the calendar

Who this is for

Any professional who may need to manage communications when something goes wrong — executives, communications directors, NGO leaders, government officials, healthcare leaders, operations managers, legal and compliance leads. Not exclusively PR specialists; crisis comms touches every senior professional.

Also for:PR and communications professionals going deeper than the chapter in T2-25; crisis comms consultants building AI into their practice; team leads in high-risk sectors (energy, utilities, finance, pharma) where regulatory crisis events are a known possibility

You’ll be able to

Apply the ANCHOR Protocol to plan and execute communications during a live crisis
Build a crisis preparedness library using AI (scenario plans, holding statement templates, Q&A banks, stakeholder sequences)
Draft, test, and refine holding statements and stakeholder communications under time pressure
Manage narrative control across internal and external audiences through a multi-phase crisis
Conduct a post-crisis review and update organisational crisis comms capability

What’s inside

Diagnostic: How prepared are you for a communications crisis?
Chapter 1: State of Play
Chapter 2: What Is a Crisis? The ANCHOR Framework
Chapter 3: Assess
Chapter 4: Before the Crisis
Chapter 5: Notify and Contain
Chapter 6: Hold and Own
Chapter 7: Stakeholder Communications
Chapter 8: Review
Chapter 9: Building Organisational Crisis Readiness
Back matter: Skill Summary · Recommended Next Reads · Glossary · Tool Reference

Built by an AI engineering firm for professionals who know the next crisis is coming — and want to be the person in the room who has a plan.

Appears in 4 bundles

IND-05The Marketing AI Pack IND-07The Government & Public Sector Pack IND-15The Emergency Services AI Pack ROL-01The Leader's AI Pack

Reads well with

Often packaged with this title.