AI+ Marketing Directors

Lead Marketing Innovation with AI

Govern AI before it ships under your name.

Your team is already using AI — inconsistently, without governance, without your direction. The real exposure is brand risk: AI-generated content going public under your name without the checks you'd apply to any agency deliverable. This book gives marketing directors the CRAFT Creative AI Governance Framework, the SCALE scorecard for AI investment decisions, and a 90-day action plan. Written by engineers who build production AI systems — for Marketing Directors whose brand is too valuable to leave ungoverned.

Tier

Tier 2 · Job Roles

Category

Marketing & Creative

Format

Guide

Updated

Q2 2026

Read full bookSee in 2 bundles

You'll build

The CRAFT Creative AI Governance Framework — Creative Standards, Rights and Licensing, Attribution and Disclosure, Fidelity Review, Testing and Safety
The SCALE scorecard for marketing AI investment — Strategic fit, Cost, Adoption readiness, Likely ROI, Execution risk
A 90-day leadership plan spanning personal mastery, function transformation, and agency governance
A vendor evaluation discipline that separates genuine AI capability from AI theatre in pitch decks
An agency briefing standard with explicit AI expectations, IP clauses, and disclosure requirements built in

Who this is for

Marketing Directors, VP Marketing, Head of Marketing, and CMOs at mid-sized organisations (50–500 person marketing functions). They own the marketing budget, set brand strategy, manage internal creative and marketing operations teams, and commission and brief external agencies. They are accountable to the CEO, GM, or group CMO for brand health, pipeline generation, and commercial growth. They are not marketing technologists — they are marketing leaders who understand the commercial role of marketing and the strategic value of brand. They may have a solid grasp of marketing analytics but are not data scientists.

Also for:Senior Marketing Managers stepping into director roles; Brand Directors or Demand Generation Directors with strategic influence over a significant team or budget; Creative Directors who also carry P&L or team leadership responsibility.

You’ll be able to

Assess their marketing function's AI readiness across creative, data, operations, and governance dimensions
Build and present an AI investment case for the marketing function using structured evaluation criteria
Apply the PRISM Prompting Framework to at least five marketing director tasks (strategic briefs, board reporting, agency evaluation, campaign analysis, stakeholder communication)
Design and implement the CRAFT Creative AI Governance Framework to set clear AI production policy for their team and agency roster
Lead their marketing team and agencies through structured AI adoption with a 90-day action plan

What’s inside

Diagnostic: How AI-Ready Is Your Marketing Function?
Chapter 1: AI in Marketing Right Now
Chapter 2: What Marketing Directors Need to Know About AI
Chapter 3: Assessing Your Marketing Function's AI Readiness
Chapter 4: The Marketing Director's Own AI Practice
Chapter 5: AI Strategy for Your Marketing Function
Chapter 6: AI Across the Marketing Mix
Chapter 7: Agency and Creative Teams in the AI Era
Chapter 8: Brand Safety, Data, and Responsible Marketing AI
Chapter 9: Beyond Chat — Agents, Workflows, and Marketing Automation
Chapter 10: Measuring Marketing AI Performance
Chapter 11: Your 90-Day Marketing AI Leadership Plan
Back matter: Skill Summary · Recommended Next Reads · Glossary · Tool Reference

Written by engineers who build production AI systems, not consultants who present them — for marketing directors whose brand is too valuable to leave ungoverned.

Appears in 2 bundles

IND-05The Marketing AI Pack ROL-08The Sector C-Suite AI Pack

Reads well with

AI+ Marketing Directors

Often packaged with this title.