Catalogue/Tier 2 · Job Roles/Marketing & Creative

AI+ PR Professionals cover

T2-25 · Tier 2 · Job Roles

AI+ PR Professionals

Shape Stories and Manage Reputation with AI

Twenty minutes to a holding statement. Years to build the relationship.

Your press releases are drafted, your pitches are sent — but you're spending half your week producing content and the other half producing reports, with almost no time for the relationships that actually win coverage. This book gives PR professionals the PRESS Protocol for embargo and data safety, 38 copy-ready prompts across media relations, content, crisis, reporting, and thought leadership, and a crisis preparation process that puts a holding statement on screen in under twenty minutes. Built by an AI engineering firm for PR professionals who know coverage comes from relationships — and want more time to build them.

Tier

Tier 2 · Job Roles

Category

Marketing & Creative

Format

Guide

Updated

Q2 2026

Read full bookSee in 1 bundle

Inside

38 ready-made, market-tested prompts: media relations, press releases, crisis statements, measurement reports, thought leadership
The PRESS Protocol — five-check framework for precision and attribution, relationship data, embargo and source confidentiality, spokesperson governance, and sensitive client information
A crisis preparation process that puts a holding statement on screen in under 20 minutes — without compromising approval chains
A media pitch personalisation discipline that respects the journalist's time and the relationship you've built
A 30-day plan for in-house PR managers, agency account directors, and solo consultants

Who this is for

PR practitioners at all levels — in-house PR managers and corporate communications professionals, PR agency account managers and directors, solo PR consultants and freelancers, communications officers in public sector, NGO, and not-for-profit organisations. Typically 3–15 years in the profession.

Also for:Marketing managers with PR responsibilities; brand managers who commission PR; communications directors overseeing PR strategy.

You’ll be able to

Apply structured AI prompting (PRISM) to core PR tasks including press release drafting, media pitch development, spokesperson briefings, crisis holding statements, and media monitoring summaries
Evaluate AI-generated PR content for factual accuracy, attribution, brand consistency, and media-readiness using the TRUST framework with PR-specific criteria
Apply the PRESS Protocol to assess and manage the five PR-specific AI safety risks: embargo and source confidentiality, media relationship data, precision and attribution, spokesperson governance, and sensitive client information
Design AI-assisted workflows for the PR professional's full working cycle: story development, media relations, material production, crisis response, monitoring, and thought leadership
Build a 30-day AI adoption plan for their PR practice, grounded in quick wins and structured to develop sustainable AI-assisted PR skills

What’s inside

Diagnostic: How AI-ready is your PR practice?
Chapter 1: AI in PR Right Now
Chapter 2: Your Work, Your AI
Chapter 3: Story Development and Media Relations
Chapter 4: Writing for PR
Chapter 5: Crisis Communications
Chapter 6: Media Intelligence
Chapter 7: Reputation and Thought Leadership
Chapter 8: The PRESS Protocol
Chapter 9: Your 30-Day PR AI Starter Plan
Back matter: Skill Summary · Recommended Next Reads · Glossary · Tool Reference

Built by an AI engineering firm — for PR professionals who know coverage comes from relationships, and want more time to build them.

Appears in 1 bundle

IND-05The Marketing AI Pack

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Often packaged with this title.