AI+ Social Media Managers

A professional whose primary or sole responsibility is managing one or more social media accounts on behalf of a brand, organisation, or client. This includes: social media managers, social media executives, social media coordinators, community managers, digital content managers, and social media specialists. They are responsible for the end-to-end social function: content strategy, content creation, scheduling, community management, social listening, performance reporting, and platform management. They may sit in-house at a brand (managing the brand's own channels), at a marketing or PR agency (managing multiple client accounts), or at a startup or SME (handling social alongside broader digital marketing responsibilities). Typically 1–10 years' experience in social media. Their daily work is a constant cycle of producing content, responding to the community, monitoring what's being said about the brand, and proving that social is delivering value to the business. They are often the only person who truly understands the social function — and the only person held accountable for it.

Also for:Marketing managers and marketers who own social media as one of several channels; content creators who produce content that feeds into social channels; PR professionals managing brand reputation on social platforms; small business owners who run their own social media; agency account managers who oversee social media deliverables.